Wow. Another month comes to an end. I am not looking forward to this winter. Very doubtful we will be able to go to Florida, so we are gearing up to spend the first full winter at home in at least 10 years. (I was even interviewed about this in the local paper last week!) Not looking forward to it. Plus, I just learned that an event I was going to be participating in next week has been cancelled because our region is now going back into “Orange” Covid-19 mode. It was a fundraising event so I feel really bad for the charity it was supposed to support. Hopefully they will be able to reschedule, but I somehow doubt it. “November” and “outdoor event” don’t go well together, at least not in Quebec.
I should be grateful for the extra time that has been given to me to learn to grow my art, and I am. One thing I am currently looking into to grow the business side of it is e-mail marketing. I am of two minds about that, and would appreciate it if you would share your thoughts in the comments section below the blog. I regularly sign-up for emails on a variety of subjects. Of course because of this I get a ton of emails about art (techniques, art supply stores, artists I follow, etc.), as well as cruises (don’t know when, if ever, we will be doing that again!), investing, surveys, kijiji alerts, you name it! Once in a while I unsubscribe from one that I either have lost interest in or that turned out to be nothing but a trick to get me to purchase something I don’t really need (way too many of those!!). In my case, I would use an email subscriber list for announcements, like “a new painting is available”, or “I am doing a show at such and such a place”, or “one of my works received a prize”. I might also use it to announce a special promotion. So definitely not every day, likely not even every week! Of course one of the hardest parts of starting an email distribution list is getting people to sign up. Most organisations will use what is called a “lead magnet” to convince people to hand over their email address. I am sure you have seen them: “Free ebook”, “Top 10 tips”, “Special discount”, etc., depending on the subject or industry. To me they seem like trickery, but maybe you have a different opinion, especially if what you get is valuable to you. So I have two questions for you:
Thanks for reading!
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AuthorMy name is Claire Bureau. Archives
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